People who make money just by using the internet

Details of everything we see online are a very important resource. In terms of advertising, this data helps companies like Google and Facebook to earn billions of dollars annually. Because they use this data to show users ads that interest them. For example, if you are looking for a fashion store online to buy a pair of jeans, after a while you will start seeing denim advertisements on your computer screen. This has happened to all of us many times, regardless of what we are thinking of buying. The details of how far we are being tracked online are disturbing. According to a recent study, the data of a person living in Europe using the Internet is shared an average of 376 times a day. For those living in the United States, that number almost doubled to 747. But what if you could not only gain more control over your shared data but also actually make money from it? Surf, a Canadian tech firm, has made this promise, launching a browser extension of the same name last year. The company rewards people for surfing the Internet. Currently, the beta version of the service has been launched on a limited scale and it sells consumer data directly to retail brands except search engines like Google. Surf, in turn, gives you points that you can save to buy something at a gift shop or get a discount. Companies that have signed up so far include Fit Locker, The Body Shop, Crooks and Dyson. According to Surf, all data is shared anonymously and your email and telephone numbers are not shared, you do not need to reveal your name when you sign up. It does ask for your age, gender and address, but these details are not required. The idea is that brands can use the data provided by Surf. For example, to see what are the most popular websites for 18- to 24-year-old men in Los Angeles. And then you can place your ads accordingly. How much money users can earn from browsing, Surf has not released the details. But the company says consumers have so far been able to earn more than 97 97,000 (000 77,000) in total. Users can also use Surf to restrict what data they are sharing, such as blocking information about certain websites they visit. Amina Al Noor, a student at York University, is a surf user who says she feels the extension has given her "control" over her online data. "You can choose what you want to search for," says Amina, 21. Most of the time I forget that my browser is surfing and then after a week my points keep getting higher. "Companies working in all areas of technology are gathering our information, but the key is to improve our experience using technology," she says.
Surf founder and chief executive Swiss Goswamo says the firm wants to continue offering "rewards for internet browsing". "From day one, we have been telling users clearly what we are sharing and what we are not, enabling them to control their data," he added. "I think if you tell people the real truth that you are sharing their data with brands and doing so anonymously and they will not have any negative impact because we have their first Or not the last name, then people are satisfied to say 'yes' and share with us as much as possible. Surf is part of a campaign aimed at giving people maximum control, and technology experts have dubbed it "responsible technology." Another tech firm is Canadian startup Weaverley, which allows users to create their own news feeds instead of relying on Google and Apple News trackers and advertising algorithms. Using Waverly you can choose the topics that interest you then its artificial intelligence software suggests articles according to your interest. The Montreal-based firm is founded by Philip Bowdoin, a former Google engineer. Users of the app can change their likes and dislikes and send feedback on articles suggested to them by the software. Bowdoin says that users have to work a little harder, they have to express their interest in the app, but in return they do not see the ads and articles over which they have no control. "Responsive tech means empowering consumers, but companies should not hesitate to ask consumers to work a little harder," he says. He explains that his artificial intelligence software processes thousands of articles daily and indexes them according to each user. Rob Schwell's American firm Ebayne has created two apps (Blur and Delete Me) that enable users to enhance their privacy. Biller ensures that your password and payment details cannot be tracked, and later deletes me to delete your personal information from search engines. According to Chevell, surfing the Internet should be "designed with privacy in mind." Tech firms need to develop "business models that do not exploit personal data," says Carissa Wells, an associate professor at the Oxford University Institute for Ethics in AI.
Carissa Wells says tech firms need to develop 'business models that do not exploit personal data' "Private companies are developing algorithms without any supervision or guidance and this is disturbing," she said. So we need to make sure that these algorithms are developed keeping in mind the values ​​of the people and what is important to them. " "I don't think transparency is the answer. But policymakers need to have access to algorithms. Google cites the example of its new 'Privacy Sandbox', which aims to 'introduce new and more private ads'. A Google spokesperson said: "We are working with regulators and the web community to create technologies through the Privacy Sandbox, to keep online content and services free for all while protecting users' personal information." can go.' "Later this year, we will launch the MyAid Center, which will give users more privacy controls on the information they use to display ads," he said. https://www.bbc.com/urdu/science-61701821 Catherine Kate Business Reporter June 7, 2022

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